06.17.06
Schools get a lesson from marketers
reported by the Greenwich Times, via Topix.net:
Promotional videos, newsletters and bus advertisements are just some of the new tactics local districts are using to attract families to public schools.
With competition from private and parochial schools, public relations officials from Stamford, Norwalk and Greenwich are, in some cases, using unconventional means to get their district’s message across to potential parents and prospective home buyers.
In Norwalk, parents can learn about the district by watching a video about the schools on the district’s Web site. The 15-minute film, ‘No Child Left Behind,’ gives viewers a glimpse inside classrooms and after-school programs, including band rehearsals, homework help and computer labs.
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