04.14.06
downloadable textbooks
Online textbook purchases on the rise
– reported by the Columbus Business First
Student Watch Campus Market Research reported that 23 percent of textbooks college students purchase are through the Internet, up from 16 percent in 2004.
[snip]
The study showed that 61 percent of students that shop online chose that route because they could find books at bargain prices. Eighteen percent of the students who said they buy their books online reported they did so because their professors recommended it.
More than 16,000 students from 21 campuses nationwide participated in the survey. Researchers chose a mix of schools considering the university’s program type, school type and number of students.
The College Stores Foundation is the research arm of The National Association of College Stores Inc., which represents the $11 billion higher education retail industry.
