11.26.05
A waste of money?
I’ll be the first to say that I often complain that universities and non-profits don’t run their organizations like businesses. Having said that, numerous times, it’s probably hypocritical of me to complain about a university spending money on a logo redesign. Found via POP PR, “When Schools Do Logos…”
Scottsdale Community College - most famous for its mascot, Artie the Artichoke - just paid Cramer-Krasselt close to $12K for a new logo. It is not a bad logo - also nothing that creative that a student could not have come up with the same thing - but whenever I read about a college doing a quick logo redesign, I wonder why the college does not go to the students.
I don’t wonder why they didn’t go to the students, for this kind of work you really need someone with experience. I do, however, have problems with a school paying $12K for this kind of service.
I shouldn’t. It’s a legitimate expense and probably a good price for a corporate branding piece. But there you go. I’m no better than every other person out there, saying that schools should only spend money on what they consider absolutely necessary.
Jeremy Pepper said,
December 3, 2005 at 3:28 am
Well, I have to give SCC credit for one thing - they went against the grain of most Arizona entities and kept the business in state.
Paloma Cruz said,
December 3, 2005 at 10:42 pm
True. That’s a very good thing.